Profile

Writer and editor with extensive experience producing a wide array of digital and print copy and content. Passionate about helping people and businesses communicate effectively.

  • Portfolio of copy displays a consistent, strong voice based on clients’ needs.

  • Articles demonstrate compelling storytelling to build relationships within the community.

  • Extensive digital marketing experience facilitates impactful content.


Experience

Copywriter (Freelance), Deckers Brands; Goleta, CA – 2020-Present

  • Produces approximately 250+ romance copy blocks per season for UGG footwear, apparel, and accessories.

  • Produces email copy for UGG sends based on monthly briefs.

Copywriter (Freelance), Render | Union; Salt Lake City, UT – 2019-Present

  • Produces product copy for advertising agency for travel apparel and home decor brands.

Copywriter (Freelance), Carbon2Cobalt; Santa Barbara, CA – 2015-Present

  • Produces product copy for men’s and women’s lifestyle clothing and accessories catalogs.

  • Produces SEO content for 150+ styles per season.

Copywriter (Freelance), FIGS; Los Angeles, CA – 2015-Present

  • Produced email copy, product copy, SEO copy, social media advertising copy, and blogs for modern medical apparel company.  

Writer (Freelance), Northwest Weekly; Minneapolis, MN – 2014-2017

  • Covered community banking news in the Pacific Northwest for weekly online publication.

  • Worked in a fast-paced environment to provide weekly content.

Marketing Writer, Yardi Systems; Goleta, CA – 2012-2013

  • Produced marketing collateral for leading provider of real estate and asset management software. 

  • Produced print and digital content, including email campaigns, website copy, advertorials, press releases, product brochures, and trade show signage.

Copywriter/Editor, Territory Ahead; Santa Barbara, CA – 2010-2012

  • Instrumental in producing a strong, consistent, brand-appropriate voice. 

  • Played key role in the annual development of large-scale, seasonal editorial campaigns.

  • Produced editorial content for more than 18, 70+ page catalogs annually, including cover messaging, introductions, editorial sidebars, and headlines.  

  • Annually produced 200+ product copy blocks, 100+ email campaigns, and 200+ email subject lines. 

  • Produced press kits, press releases, blog content, and print mailers.

Web Marketing Coordinator, Territory Ahead; Santa Barbara, CA – 2004-2010

  • Responsible for coordinating all aspects of email marketing, social media, and reputation management.  

  • Produced 300+ annual email campaigns to support multichannel promotions.

  • Developed email marketing strategy to support website, catalog, and retail store promotions.

Copywriter, Women’s Division, Territory Ahead; Santa Barbara, CA – 1999 to 2002 In-house; 2002-2004 Freelance

  • Producer of award-winning copy for fashion and lifestyle clothing catalogs The Territory Ahead and Isabella Bird, including the Silver Medal Award for Best Website Copy from Multichannel Merchant (2001, 2002).

  

Education

Bachelor of Arts in English
University of California, Santa Barbara, CA