Profile

Writer with more than 18 years of experience producing a wide array of print and online content.

  • Articles display objective storytelling and ability to build relationships within the community. 
  • Portfolio of copy displays consistent, strong voice based on clients’ needs.
  • Extensive online marketing experience facilitates effective email, web, and social media content.
  • Proficient with Microsoft Office and Adobe InDesign.


Experience

Writer (Freelance), Northwest Weekly; Santa Barbara, CA 2014-Present

  • Covers community banking news in the Pacific Northwest for weekly online publication.
  • Works in a fast-paced environment to provide weekly content.
     

Copywriter (Freelance), Carbon2Cobalt; Santa Barbara, CA  2015-Present

  • Produces product copy for men's and women's lifestyle clothing catalog. 
     

Copywriter (Freelance), FIGS; Los Angeles, CA  2015-Present

  • Produces email copy, product copy, SEO copy, social media advertising copy, and blogs for modern medical apparel company.  
     

Copywriter (Freelance), Soft Surroundings; St. Louis, MO 2012-Present

  • Produces copy for women’s fashion and lifestyle clothing catalog, including print, website, email, blog, and social media content.
     

Marketing Writer, Yardi Systems; Goleta, CA 2012-2013

  • Produced marketing collateral for leading provider of real estate and asset management software. 
  • Produced print and digital content, including email campaigns, website copy, advertorials, press releases, product brochures, and trade show signage.
     

Copywriter/Editor, Territory Ahead; Santa Barbara, CA 2010-2012

  • Instrumental in producing a strong, consistent, brand-appropriate voice. 
  • Played key role in the annual development of large-scale, seasonal editorial campaigns.
  • Produced editorial content for more than 18, 70+ page catalogs annually, including cover messaging, introductions, editorial sidebars, and headlines.  
  • Annually produced 200+ product copy blocks, 100+ email campaigns, and 200+ email subject lines. 
  • Produced press kits, press releases, blog content, and print mailers.
     

Web Marketing Coordinator, Territory Ahead; Santa Barbara, CA 2004-2010

  • Responsible for coordinating all aspects of email marketing, social media, and reputation management.  
  • Produced 300+ annual email campaigns to support multichannel promotions.
  • Developed email marketing strategy to support website, catalog, and retail store promotions.
     

Copywriter, Women’s Division, Territory Ahead; Santa Barbara, CA 1999 to 2002 In-house; 2002-2004 Freelance

  • Producer of award-winning copy for fashion and lifestyle clothing catalogs The Territory Ahead and Isabella Bird, including the Silver Medal Award for Best Website Copy from Multichannel Merchant (2001, 2002).

 

 

Education

Bachelor of Arts in English
University of California, Santa Barbara, CA